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The Great Sugar Pull CHallenge
Sponsored By
What is the Challenge?
We want to see your best SugarSMAC paste pull.
Show us your technique, your style, and your personality. Whether it’s smooth, dramatic, funny, or oddly satisfying… we’re here for it.
This challenge is all about celebrating great sugaring skills and having a little fun with the craft we all love.
THE PRIZEs 
The 1st place winner will receive:
• $300 SugarSMAC shop credit to spend on products
• A ticket to the SWWON Summit (valued at $295)
Plus the honour of being crowned our official SugarSMAC Paste Pull Champion.
The 2nd place winner will receive:
• $200 SugarSMAC shop credit to spend on products
• 50% off one ticket to the SWWON Summit (valued at $147)
The 3rd place winner will receive:
• $100 SugarSMAC shop credit to spend on products
• 50% off one ticket to the SWWON Summit (valued at $147)
How to Enter
Film your best SugarSMAC paste pull
*See judging criteria below. (To qualify for prizes participants must use SugarSMAC paste - Free samples available)
Post on Instagram with Collaborators
Add @SugarSMAC and @swwon_summit as collaborators on the post (important — not just a regular tag).
Include the hashtag #sugarpullchallenge
That's it!
Judging Criteria
Entries will be judged on a mix of skill, creativity, and presentation.
Technique
Show us clean, confident paste handling.
Creativity
Have fun with it. Personality, humor, and originality are welcome.
Video Quality
Good lighting and a clear view of the action help a lot.
SugarSMAC Visibility
Make sure your SugarSMAC jar is visible and the label faces the camera when possible.
Satisfying Pull
We all know a good one when we see it.
TIMELINES
Challenge Launch: May 11
Posting Window Closes: May 25 EXTENDED TO JUNE 2nd!
Make sure your post is live and submitted before the deadline so it can be included in judging.
GET YOUR FREE SAMPLE HERE asap so it has time to ship and you can take part!
Good luck… and may the smoothest pull win. 🍯
Eligibility & Contest Terms
Eligibility
The contest is open to individuals who are 18 years or older at the time of entry.
Entries are accepted from Canada and the continental United States.
Participants outside Canada or the continental U.S. are welcome to enter, however any shipping costs, duties, taxes, or import fees related to prizes must be covered by the winner. This applies even if the prize value exceeds SugarSMAC’s normal free-shipping minimum.
Entry Requirements
Entries must:
Feature a SugarSMAC paste pull
Be posted publicly on Instagram
Add @SugarSMAC and @swwon_summit as collaborators
Include the hashtag #TheGreatSugarPull
By entering, participants confirm that:
The content is their original work
They have permission from anyone appearing in the video
Content Use
By entering the contest, participants grant SugarSMAC and SWWON Summit permission to repost, share, and use submitted content for marketing and promotional purposes, with credit to the creator.
Prize Details
The winner will receive:
$300 SugarSMAC online shop credit
One ticket to the SWWON Summit (valued at $295)
Prizes are non-transferable and cannot be exchanged for cash. SugarSMAC reserves the right to substitute a prize of equal value if necessary.
Winner Selection
Entries will be judged according to the criteria listed above. Judges’ decisions are final.
Platform Disclaimer
This contest is not sponsored, endorsed, administered by, or associated with Instagram.
General Conditions
SugarSMAC reserves the right to disqualify entries that do not follow the contest rules or appear fraudulent, inappropriate, or inconsistent with the spirit of the contest.