The SugarSMAC® Team
Jason Daase
Mr. President
Jason Daase became involved with SugarSMAC® after catching the vision from his sister-in-law, Elena, of what a world-class Sugaring company could be. Prior to his involvement in SugarSMAC, Jason was an educator for 23 years who had a passion for training the next generation to be lifelong learners and critical thinkers. He has used his skill set to help guide the SugarSMAC certification programme, and to cast an exciting new vision for the future of the company. He is committed to increasing the prominence of Body Sugaring in the esthetics industry, and to making SugarSMAC Professional® Body Sugaring a household name.
Billie Jo Hamilton
Director of Education
Billie-Jo is an industry veteran who has spent her entire working life in esthetics.
She began her career working in — and later running — her mother’s salon, Diane’s Hair Co., where she built hands-on experience before operating the business for 20 years. In September 2020, she passed the salon on to her younger sister and shifted her focus fully to sugaring education and mentorship.
Billie-Jo has been an integral part of SugarSMAC since the company’s early days. She helped establish a loyal customer base in Winnipeg that quickly expanded throughout Manitoba and across Canada. In 2017, she opened her own sugaring salon in Winnipeg, where she continues to run a thriving business while leading SugarSMAC’s certifications and education programs.
Her expertise has also been recognized on a national stage, earning a Top 3 placement for Brazilian sugaring on Skin Wars — a testament to her technical skill, consistency, and calm under pressure.
Kyla Donkersgoed
Brand & Digital Strategy
Kyla Donkersgoed is the creative and strategic force behind SugarSMAC’s digital presence.
With a background spanning brand development, web design, and marketing strategy, Kyla oversees SugarSMAC’s website, social media, and digital systems, shaping how the brand shows up, connects, and grows within the professional hair-removal industry.
She works closely with the SugarSMAC® team to translate real-world educator insight and service experience into clear, functional, and thoughtfully designed online experiences. From content and campaigns to site architecture, e-commerce, and member resources, Kyla ensures everything SugarSMAC® puts into the world is purposeful, accessible, and aligned with the brand’s values.
Her approach blends creative direction with technical execution, supporting SugarSMAC’s mission to keep professional sugaring simple, consistent, and focused on what truly matters: the artists behind the service.